Rina Mallick

A social media content series to launch the new Chili Nation campaign. 50 unique state posts made of Hormel chili were geo-targeted to fans on Facebook and Twitter. Each state is carefully crafted with local ingredients, props and quirky connections that only true residents would know.

Created in 2015

MASHABLE: Top 5 campaign of 2014

PR DAILY: Best Social Campaign of 2014

PRA 2 day social event where coffee-mate and hundreds of their fans collaborated to create one-of-a kind valentines in real time. Fans penned their short love notes via Facebook and Twitter. Artists turned their musings into art in real-time using coffee, art supplies and a whole lot of love.

16.6 million social media impressions | 78.4% increase in page likes during the event | 2,332% increase in weekly engagement

Dramatic, bold and in your face recipe videos to match the bold flavors of Hormel Chili. The recipe videos were created to grab attention of users on facebook with very quick and easy recipe ideas. 

Created in 2016

The #ALT16 Challenges were devised as a series of social games offering fans a “glimpse” of the redesigned sedan, and an opportunity to prove that they’re on the same level as the 2016 Altima – stunning, fast, agile and smart.Through a series of fun and engaging social videos and “optical illusion” style posts, fans were asked to complete the challenges as entry into a sweepstakes.

Offline: We hosted an event at Nissan Stadium, challenging Tennessee Titans fans a catch a glimpse of the Altima by snapping a photo and sharing it on social media as part of our sweepstakes

Created in 2015/2016

Robert Mondavi brought us in to help revamp their Facebook pages for two of their brands. We took over their pages for 3 months and helped set the creative look and feel, voice, social strategy, content pillars and editorial calendar.  We increased their engagement by 500+% and grew their audience by tens of thousands of followers. 

Woodbridge by Robert Mondavi: focused on creating moments that mattered and was reaching a 30-50 yr old female target that was interested in entertaining. 

Robert Mondavi Private collection had just launched a new campaign "For Real" that was targeted to millenials that were interested in authentic experiences and exploringtheir cities.  

FWA SITE OF THE DAY

NO LONGER YOUR GRANDFATHER’S TOWNCAR

A site created to launch the rebranding of Lincoln with 4 new Lincoln vehicles in 2007. Reach Higher was a younger, fresher and more modern campaign. The site used hundreds of CGI assets to provide an exclusive customized experience in the users color and time of day. Feature demonstrations, original sound design and interactive components allow the user to touch and feel the vehicles like never before.This site pioneered CGI at Ford and was one of the first to use CGI assets in the automotive industry.

A social video series that showed moms that Johnson's is not just for babies. It's for their active toddlers too! From getting gum out of hair to caring for hair when they are in the sun all day, Tangle Talk showed moms how to deal with real toddler haircare dilemmas.

Created in 2015

A targeted social media campaign that pits the new Rogue against the Honda CRV in playful videos. 

Sprint ranked #6 among the 500 greenest companies in America in 2011. To celebrate, Sprint gave away 10 Vespa scooters to Sprint Premier customers through a fun game and sweepstakes. The most eco-friendly way to get around.

What do you do when you’re lost? Simple just ask for directions right? Find out how reliable that is by playing the Are we there yet? game and enter the sweepstakes from Sprint and Telenav for a chance to win $10,000. This promotion was created to help promote the Telenav GPS application for Sprint devices.