Asics Tap to Fly Challenge
2018 Shorty Award winner Best in Gamification
To promote ASICS’ new #FeelFast FlyteFoam campaign, we hacked Instagram to create a gamified experience directly in the platform. Fans “controlled” a runner by tapping as fast as they could through a series of Instagram Story frames like a stop motion flip book. At the finish line, they had a chance to share a screenshot of the shoes featured to be entered to win them. The campaign drove millions of engagements and impressions all in an organic platform—Instagram Stories.
11.9 Million Social Media Impressions | 98% Engagement Rate | 5 Million + engagements
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In addition, we created product videos for each shoe on Asics.com