ASICS Lite Show
A bold and dramatic social content series to highlight the new line of reflective running apparel from Asics. We created a series of social-first content designed to bring to life the high reflectivity of the apparel. Content was executed like animated gifs—with lights turning on and off to show the transformation. And we even custom built our own light sabers for the shoot. Imagery was also be deployed across ASICS.com and email. This content drove the most purchases per post in 2017 and had an engagement rate of 11% on Facebook and Instagram.