Dupont is the maker of Teflon, a non-stick coating used in many products such as pots and pans. Dupont typically marketed in a B2B model because they don't directly make consumer products. With the rise of social media and some backlash on Teflon as an unsafe product they needed to become a more relatable brand. So we used national egg month to create beautiful videos that provided useful recipes and tips and tricks to our fans.