Lactaid Holiday Cookies Pinterest Campaign
2020 Shorty Award Winner : Best use of images. Gold Distinction in Best use of Pinterest
Creative Pool People’s Choice Best Use of Production
During the holiday season, we showed our fans that cookies just can’t resist a glass of 100% real milk. We created whimsical worlds hand crafted entirely out of cookies for Halloween, Thanksgiving and the Holidays. In our Pinterest campaign we show our cookie characters leaving their cookie world pin to enter the kitchen pin so that they can dunk themselves into the delicious glass of LACTAID milk. In addition our tall vertical pins were cleverly designed to look like two separate pins. The bottom pin looked like a standard ad while the top pin was our whimsical cookie world so it created an element of surprise and delight when the cookie left the top pin to enter the kitchen below.
