Lactaid Merry Dairy Social Videos
For some, eating dairy isn’t so… merry. So we wished our Dairy Sensitive Dairy Lover happy holidays with an amazing GIFT. the holiday they’ve always dreamed of—one that’s full of milk and cookies, creamy eggnog, decadent desserts and more. Through social videos we created beautiful festive scenes through within holiday cards with clever messages that spoke to our dairy sensitive audience.
Lactaid Milk the Feed
In order to create true thumb-stopping power, we created these vertical Facebook and IG posts that hacked the feed. We designed them to look like 2 different posts that milk was pouring through and the results were phenomenal. For our creative, we used social listening and tapped into food moments where milk plays the starring role and is missed the most by our dairy sensitive dairy lovers. (coffee, cereal and milk and cookies)
Ad recall was 4x the industry average and this was one of the most successful campaigns across the J&J brands
Organic Social Content
To capitalize on fun social holidays and keep the conversation fresh with recipes and tips and hacks, we created original organic instagram content.
