NISSAN: ALTIMA CHASE SOCIAL SCAVENGER HUNT
PR Daily: Best Social Campaign of 2015
“The Altima Chase” begins with a video from the Mastermind taunting Nissan’s social media fans to track down the car via a number of clues on social media. Over the next three weeks, fans will have to follow along closely for each clue to discover where the Mastermind has hidden the Altima. By solving the clues - and with a little bit of luck - one fan will walk away with the ultimate getaway car, a 2015 Nissan Altima.
12 Million Video views | 114K engagements | 14% increase in Altima mentions
"The Altima Chase" began with a video from the Mastermind taunting Nissan's social media fans to track down the car via a number of clues on social media. Over the next three weeks, fans followed along closely for each clue to discover where the Mastermind has hidden the Altima. By solving the clues - and with a little bit of luck - one fan walked away with the ultimate getaway car, a 2015 Nissan Altima.
Altima Chase Landing Page