In 2008, when Park Hyatt was rebranding their look with a new campaign and new TVC, we translated the new campaign to a redesigned website.
The new tagline was " Luxury is personal" and there was a larger focus on lifestyle imagery. The lifestyle photography was black & white to create a moody fashion magazine lookbook feel and it allowed the property photos in full color to really pop. The lighting was moody and high contrast to create a modern elegant feeling. The website design was very minimal and seamless to echo the minimalistic interior design of the Park Hyatt spaces. The copy helped to illustrate the highly custom and personal service experience at the Park Hyatt properties.
