In 2014, I lead the new business proposal for launching a new brand, Riflette —A luxury line of upscale candles reaching a male audience. We developed three concepts that brought to life how Riflette has the power to elevate your experiences at home.
Concept 1: Set the Stage
His home is filled with anticipation. The table is set. The wine is chilling. The perfect playlist is ready. But it’s not quite enough. Like everything else in his life, he wants to take this moment up a notch. And he knows just how to get there. So he lights the right candle. It sparks connections at a party. Matches the mood of a romantic evening. Kindles a quiet afternoon at home. Making the transformation complete. What comes next?
Concept 2: Details make the Man
The perfect belt. A specific whiskey. The carefully selected armchair. A man defines himself through the details of his life. They elevate each moment, making the everyday extraordinary. For him, the right candle is just as important as the perfect eyeglass frames. Both complete the picture of who he aspires to be. The perfect dinner party host. A man who knows how to set a romantic mood. Or just a guy who wants a little downtime at home. He knows that details like Riflette candles are the key to taking his moments at home to the next level.
Concept 3: Transformation
The art of living well. It has different meanings for different men, but they all strive for it. For our modern man, a luxurious version of life is paramount. From the car he drives to the clothes he wears to the skin cream he uses, the good life and everything that goes into it are always at the forefront.
Riflette candles play a leading role in helping him achieve this by transforming something common into something special. With its sophisticated taste and signature scents, these candles elevate every experience into something that represents his unique definition of living well.
